Modgility Blog

Hunter Liptrap

Hunter Liptrap
Inbound Operations Director at Modgility
Hunter is Certified Inbound Marketing, Growth Driven Design, and HubSpot Design. He has a passion for the conversion rate optimization process. With 3 years of experience he has designed and built multiple websites across various industries.

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Recent Posts

Website Planning Guide: 20 Steps for an Effective Website


Creating a website is a complex endeavor to embark on. Every change, every added functionality, every addition of content increases the workload, time and expense of a website, but all of that can be managed with a website planCreating a website plan saves you countless headaches down the road.

In this website planning guide, we walk you through planning, designing, and creating your first (or fifty-first!) website for success. Not only will this guide help you create the website you want, but it will also help build the website your customers desire .

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The Metrics You Need to Measure Inbound Marketing ROI

First question...

Why are inbound marketing analytics important? 

Successful inbound marketers don’t make decisions based on feelings.

They make their decisions based on data.

Where does that data come from? 

Why, their marketing analytics, of course!

That is what you will use to prove the ROI of your inbound marketing.

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Landing Page Design: The Definitive Guide

You might look at a landing page and think, “Man that looks easy!"...

But there’s more to landing page design than you might think.

In reality, there’s a ton of information and thought that goes into a successful landing page, and it goes beyond design.

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Conversion Rate Optimization Checklist for Creating Your CRO Process

If you are looking to expand your conversion rate optimization efforts then this is the right article for you.

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6 Free to Use UX Mobile Usability Testing Tools to Try Today

The update coming to Google's algorithm on April 21st for determining if a website is mobile friendly or not isn't the only reason you should be looking for website usability testing tools. Jakob Neilsen, an expert in the field of web usability, states that usability includes "learnability, efficiency, memorability, errors, and satisfaction." In short, if a user doesn't like the functionality of your website, they are going to bounce. Because functionality is one of the largest contributors to website bounce rates, you will want to at least do some usability testing to make sure your visitors are able to navigate your website with ease.

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Comprehensive Website Review Checklist to Increase Leads

Today’s buyer has changed. Buyers seek consumer information when they decide to — taking control of the sales cycle and making buying decisions on their terms. A huge portion of this decision-making happens on the internet, so if buyers can’t find your business there, they may never find you.

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8 Tips for Good Homepage Design That Increase Conversion

Your homepage should be designed professionally with the goal of leading visitors through your sales funnel and the buyers journey. However, this is rarely the case.

According to Eisenburg Holdings companies spend, on average, $92 to bring visitors to their site for every $1 spent on converting them into customers.

Let's take a look at 8 keys to homepage design, it won't even require you to increase your conversion budget by 9100%.

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The 12 Best Wordpress Themes for Business

Bob Dylan once wrote, The Times They are A-Changin'. Ron Burgundy had never heard that quote.

Yes, that's right, an Anchorman reference in the first sentence.

The world wide web (www) is changing every day and certainly every year. If you have a website that is older than two to three years, then it is time for a modern upgrade to your website. So, what should do? Look for the very best wordpress themes for business, of course.

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In-Depth Guide to Website Usability Testing Methods

Making sure your app or website works the way you intended isn't always easy. If your site is not functioning properly, that could be the reason you aren't seeing the results you are looking for. The solution is to find the right testing methods to verify your site's functionality and usability.

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Proof That Nobody Likes Big Logos on the Web

A logo used to be used by brands to showcase and say, "We made this," to build trust. However, over time, brands have changed in the way they use their logo. Now, brands are using their logos as a way for consumers to say "I bought this."

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