Inbound Blog

7 Tips for Making Your Blog Content More Skimmable

by Ginny Dwyer on Sep 12, 2016
Ginny Dwyer

How many articles or blog posts do you scan in a day or a week?

Be honest we all do it ...

43% of people admit to skimming blog posts. (source)

We've all taught ourselves to scan content and if it doesn't grab our attention, we're out of there - we bounce.

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The Complete Landing Page Design Guide: Part 2

by Hunter Liptrap on Feb 18, 2016
Hunter Liptrap

In part 1, we looked at attention ratio, design match, and visual hierarchy.

If you want to go back and take a look at those topics feel free to do so by clicking here to view it in a new tab.

This time around we are going to take a look at the elements that you can use on a landing page, context of use, and how to optimize for mobile.

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17 Explosive Marketing Tactics You Must Know That Actually Work

by Ginny Dwyer on Feb 11, 2016
Ginny Dwyer

Marketing is the KEY money-maker in your business. ~ Neil Patel

Knowing that fact, think it will benefit you to read the 17 explosive marketing tactics for 2016?

All these are great marketing tactics to implement and in no particular order. Get busy with the one that grabs your attention the most and take action. Alone they are a single marketing tactic, together they will explode your business. These tactics, strategies, and/or hacks will drive more traffic, increase engagement and ultimately boost your conversions.

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The Complete Landing Page Design Guide: Part 1

by Hunter Liptrap on Jan 28, 2016
Hunter Liptrap

You might look at a landing page and think, "Man that looks easy!", but there's more to landing page design than you might think. The reality is that there's a ton of information and thought that goes into a successful landing page, and it goes beyond design.

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Content Marketing Tools for 2016

by Marcus Jensen on Jan 21, 2016
Marcus Jensen

In a consumer-centric market of today, keeping your fingers on the pulse of your target audience is paramount. Companies live or die by their ability to tell a unique and engaging story. Content is the basic material used to mold and craft such a story, a basic fuel for the marketing engine. The aim is to deliver real value to the consumers and offer them handy, interesting information. The content must also be deployed and updated on social media on a regular basis, which is a logistical challenge.

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Repurpose Content for Tons of Targeted Website Traffic

by Ginny Dwyer on Jan 14, 2016
Ginny Dwyer

Ever wonder how some blogs seem to get endless website traffic month after month?

Do you want some helpful hints on how to use your existing blog posts to repurpose your content and drive traffic to your website?

Most think the work is done after publishing their blog post. In reality you should spend as much time sharing your content as you did writing your content.

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8 Tips for Good Homepage Design That Increase Conversion

by Hunter Liptrap on Jan 07, 2016
Hunter Liptrap

Your homepage should be designed professionally with the goal of leading visitors through your sales funnel and the buyers journey. However, this is rarely the case.

According to Eisenburg Holdings companies spend, on average, $92 to bring visitors to their site for every $1 spent on converting them into customers.

Let's take a look at 8 keys to good homepage design that will help you convert your visitors into leads and customers for your business through the web. Plus, it won't even require you to increase your conversion budget by 9100%.

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5 Tips to Social Media Image Design with Canva

by Hunter Liptrap on Sep 03, 2015
Hunter Liptrap

Images are the key to success on social media, but not all of them are created equal.

You may have noticed that not every social media image you share gets the same attention. If you're lucky, a few posts will have great traction, some will outperform the rest, while others hardly boost any engagement.

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9 Inbound Marketing Questions You Need to Answer

by Hunter Liptrap on Jul 16, 2015
Hunter Liptrap

Improving your website doesn't have to be difficult, but it does require some thought.

That's why creating a killer website that generates traffic and drives leads doesn't happen overnight or by accident.

It's time to go to school and answer 9 inbound marketing questions that can help turn your website into a machine. In most cases these questions will provide actionable tactics to achieve results.

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7 Benefits of Buyer Personas to Attract Targeted Traffic [Infographic]

by Gretchen Bulan on Jun 25, 2015
Gretchen Bulan

Creating buyer personas for your business is a smart move that takes commitment and quite a bit of research. Whether you realize it or not, the work you'll do to identify one or multiple personas may be the difference between strong growth OR the same old status quo for your business.

What you do with your personas once they're developed is key!

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