Content Marketing Tools for 2016

Posted by Marcus Jensen on Jan 21, 2016
Marcus Jensen

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In a consumer-centric market of today, keeping your fingers on the pulse of your target audience is paramount. Companies live or die by their ability to tell a unique and engaging story. Content is the basic material used to mold and craft such a story, a basic fuel for the marketing engine. The aim is to deliver real value to the consumers and offer them handy, interesting information. The content must also be deployed and updated on social media on a regular basis, which is a logistical challenge.

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Luckily, there are some essential weapons every marketing arsenal should contain. They can be used to jumpstart your content marketing campaign, establish deeper connections, and attract some die-hard fans. Without digital infrastructure, on the other hand, you are facing an uphill battle with bitter odds. These are the ultimate content marketing tools necessary for the business success in the overcrowded online realm.

ClearVoice

Some experts perceive ClearVoice as a content marketing ecosystem in itself. This workflow platform is a booming market that blends content creation process, branding activities and publishers into one big creative community. Through collaboration and interaction, a share-worthy content is being forged, and more internet traffic driven your way. You can find some inspiration using IdeaLap option, establish an editorial calendar, and make sure everyone in your team is up to the task.

ClearVoice

Linking with other creative people and influencers helps many companies bring their content ideas to life. The whole process can be managed via one dashboard, and enables you to stay on top of trending topics and hot issues. More and more people are also deciding to join the ClearVoice community in an attempt to get their freelancing careers off the ground. It is great that you can choose your own work preferences and set rates, this is what it means to be your own boss.

Yoast

One of the most useful WordPress plugins, Yoast allows you to enhance the content on the website and optimize it for all major search engines. One of the amazing options is to integrate a Facebook open graph and Twitter metadata in order to make the website more social media-friendly. Furthermore, Yoast can do a review of your website and determine how well optimized it is. The factors Yoast measures are site’s speed, structure, content, HTML and XML sitemaps, structured data and many more.

Yoast

After this assessment, users get a pretty good idea about the necessary changes and direction in which they should be heading. Digital marketers know well enough that having a fully-optimized websites is the only way to establish a strong online presence. Thus, keep your content marketing activities in line with SEO best practices, and let Yoast help you gain an edge over the competition.

BuzzSumo

Now, how about a content performance, analytics-driven service? Well, BuzzSumo is perfect for identifying the actors who are gaining the most traction in your online space. Namely, users can input keywords and phrases to see which ones are going viral on prime social media. This is one the best ways to gain insight into the highest ranking, newsworthy, influential content trends that are aligned with your search terms.

BuzzSumo

Many marketers decide to use this information for assembling a list of blogs and websites that write about particular key phrases and topics. Others give their best to reach out to key influencers and build a name for themselves in a niche. And if you have trouble titling your posts or finding the right audience, BuzzSumo has you covered again. Since first five searches are free, you can test it out and see if it suits your specific content creation needs.

HubSpot

This platform seems to be the king when it comes to integrated inbound marketing platforms, as it encompasses various key components of digital marketing strategies. This implies that users can utilize it for transforming the marketing from outbound lead generation to inbound lead generation. The beauty of it is that the customers will be able to find you in the natural course of their online habits. Moreover, HubSpot supplies you with excellent tools for monitoring and creating blog posts, and features unparalleled customer support.

HubSpot

The process of making personalized loading pages, emails and other web pages is made simple and effective. On top of it, HubSpot provides social media analytics tools and message scheduling capacities, meaning your content will seamlessly appear on your favorite channels. Make sure also to check out free white papers that are generously offered, and find out everything you need to know about best practices on social media, and some killer content marketing strategies.

Dibz

The process of link building is one of the most important aspects of a SEO strategy, but it can be an exhausting and time-consuming ordeal. No need to fret though, because Dibz is the new link prospecting tool which gathers data from industry’s top providers and simplifies the research activities. It allows you to sort the link prospects in a table with the results and get rid of those which contain spam or are simply not worth your while. Finding a reputable website for guest posts is not a hit and miss venture anymore.

dibz

A user can pick a predefined search query or make a custom one, depending on content marketing goals. By gaining quick insight into the quality of link opportunities, you can also focus on other important duties. The intuitive dashboard is something even beginners should not have a hard time with, and navigating numerous options is nice and easy. With a truckload of features and instruments, there is no doubt that Dibz should be an integral part of your content outreach strategy.

Outbrain

Outbrain is a content discovery platform used to deliver the personalized reader experience. The purpose is to engage your audience in a more meaningful way and amplify your reach. It is a great tool for expanding the audience indeed, and this is achieved by treating it with appealing content, including videos, blog posts, infographics, etc. Obviously, this pay-to-play platform is for those marketers who want to put the focus on publishing and distribution.

Outbrain

What Outbrain does is promote and suggest your content to readers or premium publishers on popular sites on a local and national level. The logic is that those who read certain articles are open to suggestions about other targeted articles. This works well because readers are presented with something that matches their interests and grabs their attention. Just note that the high-quality content is in the spotlight here, and that the audience is not only numerous, but also quite relevant.

Content Marketing tools - Ahead of the curve

The world of digital marketing is a highly competitive and dynamic landscape of vast opportunities and countless pitfalls. Obstacles are encountered when overlooking the tool which everyone has access to. Content marketing became a standard, and the need for platforms that boost the whole process is greater than ever. It is hard, even impossible to be vigilant 24/7 and keep an eye on every bit of relevant data.

That is exactly where outstanding digital platforms step in to save the day. The tools presented in this article can be used in synergy to maximize the results of your content marketing efforts. Think outside the box, and do not limit yourself to one solution. The right mix of tools makes a big difference, and only with their assistance can a company hope to see customers confidently choosing their products and services over those of the competition.

photo credit: Tools

Author
Marcus Jensen

Marcus Jensen

Marcus Jensen is an IT professional. He is an Editor-in-Chief of Technivorz blog, and writes about technology, business and marketing.

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