You might look at a landing page and think, “Man that looks easy!"...
But there’s more to landing page design than you might think.
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If you are looking to expand your conversion rate optimization efforts then this is the right article for you.
I think you'll agree, it's really hard to qualify leads on your website.
Or is it?
As it turns out you can dramatically increase lead quality by adding one simple page to your website. Most businesses miss opportunities because they don't have a Thank You Page or a strategy for their page. One of the most overlooked inbound lead nurturing components is your thank you page.
A thank you page is the page your visitors, leads, and customers see right after filling out and submitting a form on a landing page/web page. Think of it as the last step in your conversion process.
In this post, I'm going to pick apart some of the best examples of Thank You pages on the web, show you reasons why you need them, best ways to create them and give you actionable takeaways you can use today to skyrocket engagement, boost your sales and convert your users into buyers.
First...
The update coming to Google's algorithm on April 21st for determining if a website is mobile friendly or not isn't the only reason you should be looking for website usability testing tools. Jakob Neilsen, an expert in the field of web usability, states that usability includes "learnability, efficiency, memorability, errors, and satisfaction." In short, if a user doesn't like the functionality of your website, they are going to bounce. Because functionality is one of the largest contributors to website bounce rates, you will want to at least do some usability testing to make sure your visitors are able to navigate your website with ease.
Today’s buyer has changed. Buyers seek consumer information when they decide to — taking control of the sales cycle and making buying decisions on their terms. A huge portion of this decision-making happens on the internet, so if buyers can’t find your business there, they may never find you.
Your homepage should be designed professionally with the goal of leading visitors through your sales funnel and the buyers journey. However, this is rarely the case.
According to Eisenburg Holdings companies spend, on average, $92 to bring visitors to their site for every $1 spent on converting them into customers.
Let's take a look at 8 keys to good homepage design that will help you convert your visitors into leads and customers for your business through the web. Plus, it won't even require you to increase your conversion budget by 9100%.
Bob Dylan once wrote, The Times They are A-Changin'. Ron Burgundy had never heard that quote.
Yes, that's right, an Anchorman reference in the first sentence.
The world wide web (www) is changing every day and certainly every year. If you have a website that is older than two to three years, then it is time for a modern upgrade to your website. So, what should do? Look for the very best wordpress themes for business, of course.
"Cloud computing" is the current information technology phrase du jour… The challenge is that everyone has a different definition. As a metaphor for the Internet, "the cloud" is a familiar cliché, but when combined with "computing," or “hosting,” or “data sharing,” or “application,” the meaning gets more complex and less clear.
Making sure your app or website works the way you intended isn't always easy. If your site is not functioning properly, that could be the reason you aren't seeing the results you are looking for. The solution is to find the right testing methods to verify your site's functionality and usability.
A logo used to be used by brands to showcase and say, "We made this," to build trust. However, over time, brands have changed in the way they use their logo. Now, brands are using their logos as a way for consumers to say "I bought this."
