Digital marketing, Online marketing, Inbound marketing, or Demand gen marketing (whatever you want to call it or refer to) is getting business owners to the same place—increased sales and improved ROI. While most businesses agree that is the goal, not all see eye-to-eye how to achieve that goal.
We hear you. In comparison, most businesses agree that marketing is essential; not all agree on the tactics or strategies to go from point A to B.
And while most of our people and clients we’ve trained in the marketing space over the years wouldn’t want to do without tactics and strategies, “hesitation” or change is common.