Attracting potential buyers to your website gives you the opportunity to engage them with helpful content. The next step is to convert your prospective buyers into qualified leads.
Converting visitors into leads provides you with the opportunity to gently nurture your buyers at their own pace throughout the buying process until they become sales qualified.
The first time a potential buyer lands on your website they're in the awareness stage of the buying process. This means they're aware of the problem they are trying to solve and searching for the best solution. At this stage they're most likely not ready to buy.
We start this process by developing factual buyer personas' that provide us with deep insights about your buyer's decision to choose you, a competitor or do nothing at all. Buyer personas' provide the ability to create engaging offers that help prospective buyers see that your product, service, or solution will make their life easier in exactly the way they imagine.
These attractive offers are then advertised on your website with targeted calls-to-action. These calls-to-action link to landing pages that showcase the offer, which encourages the buyer to take action. Depending on the stage of the buying process the landing page may require the visitor to fill out a conversion form to get access the valuable information your providing.
Once your prospective buyer completes the form and submits the request for the offer a lead contact record is generated which allows us to initiate the lead nurturing process through personalized SMART web content, email, social media, and marketing automation.