Recent Blog Posts

People that succeed in developing an effective digital marketing strategy do two things very well:

First, they set clear marketing and sales goals that are perfectly aligned with their business objectives.

Second, they put 100% of their resources toward achieving those goals.

But you're probably wondering:

"How do I set the right marketing and sales goals for my business?"

Creating a website is a complex endeavor to embark on. Every change, every added functionality, every addition of content increases the workload, time and expense of a website, but all of that can be managed with a website plan. Creating a website plan saves you countless headaches down the road.

In this website planning guide, we walk you through planning, designing, and creating your first (or fifty-first!) website for success. Not only will this guide help you create the website you want, but it will also help build the website your customers desire .

How many articles or blog posts do you scan in a day or a week?

Be honest we all do it ...

43% of people admit to skimming blog posts. (source)

We've all taught ourselves to scan content and if it doesn't grab our attention, we're out of there - we bounce.

In a consumer-centric market of today, keeping your fingers on the pulse of your target audience is paramount. Companies live or die by their ability to tell a unique and engaging story. Content is the basic material used to mold and craft such a story, a basic fuel for the marketing engine. The aim is to deliver real value to the consumers and offer them handy, interesting information. The content must also be deployed and updated on social media on a regular basis, which is a logistical challenge.

Ever wonder how some blogs seem to get endless website traffic month after month?

Do you want some helpful hints on how to use your existing blog posts to repurpose your content and drive traffic to your website?

Most think the work is done after publishing their blog post. In reality you should spend as much time sharing your content as you did writing your content.

Your homepage should be designed professionally with the goal of leading visitors through your sales funnel and the buyers journey. However, this is rarely the case.

According to Eisenburg Holdings companies spend, on average, $92 to bring visitors to their site for every $1 spent on converting them into customers.

Let's take a look at 8 keys to good homepage design that will help you convert your visitors into leads and customers for your business through the web. Plus, it won't even require you to increase your conversion budget by 9100%.

"Cloud computing" is the current information technology phrase du jour… The challenge is that everyone has a different definition. As a metaphor for the Internet, "the cloud" is a familiar cliché, but when combined with "computing," or “hosting,” or “data sharing,” or “application,” the meaning gets more complex and less clear.  

As an app developer, the quality and usability of your product are the most important aspects in terms of getting your app in the hands of the most people. Fast iOS app approval also helps! Apple's thorough review process can be a frustrating experience unless you prepare in advance. In this post, we share some ways to help you get through the process easier.