Modgility Blog

19 Marketing Trends You Need to Know for 2022

Digital marketing, Online marketing, Inbound marketing, or Demand gen marketing (whatever you want to call it or refer to) is getting business owners to the same place—increased sales and improved ROI. While most businesses agree that is the goal, not all see eye-to-eye how to achieve that goal.  

We hear you. In comparison, most businesses agree that marketing is essential; not all agree on the tactics or strategies to go from point A to B.

And while most of our people and clients we’ve trained in the marketing space over the years wouldn’t want to do without tactics and strategies, “hesitation” or change is common.

Read More

DesignRush Recognizes Modgility Among the Top 30 Digital Marketing Agencies in Cleveland

Modgility helps you improve your business by developing custom software solutions and grow your business with inbound marketing and sales. Established over a decade ago, we have enabled client success with digital technologies.

We are thrilled our company has been recognized as a "Top 30 Digital Marketing Agency" in Cleveland for 2021 by DesignRush.

Read More

7 SEO Factors to Consider When Planning Your New Website

Planning a website is a complex process, as it needs to consider a slew of factors. It is crucial to make a viable strategy that will launch your website immediately when it comes to SEO.

Read More

Clutch Recognizes Modgility Among Ohio's Top Content Marketing Companies for 2021

At Modgility, we help you improve your business by developing custom software solutions and grow your business with inbound marketing and sales. Established over 12 years ago, we have enabled client success with digital technologies.

Read More

Lead Nurturing: How to Create Demand and Engage Prospects (With Examples)

Are you ready to build relationships with your prospects with the goal of earning their business through lead nurturing?

According to Hubspot, without proper lead nurturing, 79% of marketing leads never convert into sales. That's a whole lot of missed opportunity. According to Forrester, on average a person consumes 11.4 pieces of content before making a purchase decision.

Are you ready to create more demand and engage more prospects with lead nurturing? This is indispensable because nurtured leads are 50% more sales-ready. Which means, nurturing your leads will improve your chances of converting them. 

If you're looking to increase your sales opportunities, customer conversions, and brand awareness, while decreasing your sales cycle time, you'll love this handy guide.

Read More

Sales Enablement: 7 Steps to Produce Sales Quickly and Efficiently

What is sales enablement ?

While this term may be new to many folks, it is basically what growth agencies and great CMO's have been teaching, promoting and delivering for years.

In Essence...

Sales Enablement combines process, information, and interactions from your organization synergistically to produce the most sales, in the least time, with the most efficiency.

Read More

5 Tips to Securing a Guest Blogging Spot [Email Templates]

Are you looking for a way to build high-quality white hat inbound links back to your website? Do you want to build authority as a thought leader within your industry?

I have a solution for you — become a guest blogger.

Before moving on, let’s define what it means to guest blog. Guest blogging is writing and publishing an article on someone else’s website or blog. You may be asking yourself, “Why on earth would you take the time to write a blog post for someone else’s site as opposed to your own?”

Here are three reasons why you should consider guest blogging as a key facet to your business’s overall content strategy.

Read More

Goal Setting Template: Business Growth

Steps for Creating Your Online Marketing Strategy

  1. Create "What do we want to..." Lists
  2. Brainstorm Business Goals
  3. Add Time Frames
  4. Choose The Most Important Goals
  5. Determine The Purpose
  6. Develop A MAP
  7. Setting 90 Day SMART Goals
  8. Keep a Compelling Scoreboard
  9. Hold Your Team Accountable

People that succeed in developing an effective digital marketing strategy do two things very well:

First, they set clear marketing and sales goals that are perfectly aligned with their business objectives.

Second, they put 100% of their resources toward achieving those goals.

But you're probably wondering:

"How do I set the right marketing and sales goals for my business?"

Read More

Website Planning Guide: 20 Steps for an Effective Website


Creating a website is a complex endeavor to embark on. Every change, every added functionality, every addition of content increases the workload, time and expense of a website, but all of that can be managed with a website planCreating a website plan saves you countless headaches down the road.

In this website planning guide, we walk you through planning, designing, and creating your first (or fifty-first!) website for success. Not only will this guide help you create the website you want, but it will also help build the website your customers desire .

Read More

The Metrics You Need to Measure Inbound Marketing ROI

First question...

Why are inbound marketing analytics important? 

Successful inbound marketers don’t make decisions based on feelings.

They make their decisions based on data.

Where does that data come from? 

Why, their marketing analytics, of course!

That is what you will use to prove the ROI of your inbound marketing.

Read More