Recent Blog Posts

What is sales enablement ?

While this term may be new to many folks, it is basically what growth agencies and great CMO's have been teaching, promoting and delivering for years.

In Essence...

Sales Enablement combines process, information, and interactions from your organization synergistically to produce the most sales, in the least time, with the most efficiency.

Are you looking for a way to build high-quality white hat inbound links back to your website? Do you want to build authority as a thought leader within your industry?

I have a solution for you — become a guest blogger.

Before moving on, let’s define what it means to guest blog. Guest blogging is writing and publishing an article on someone else’s website or blog. You may be asking yourself, “Why on earth would you take the time to write a blog post for someone else’s site as opposed to your own?”

Here are three reasons why you should consider guest blogging as a key facet to your business’s overall content strategy.

People that succeed in developing an effective digital marketing strategy do two things very well:

First, they set clear marketing and sales goals that are perfectly aligned with their business objectives.

Second, they put 100% of their resources toward achieving those goals.

But you're probably wondering:

"How do I set the right marketing and sales goals for my business?"

Creating a website is a complex endeavor to embark on. Every change, every added functionality, every addition of content increases the workload, time and expense of a website, but all of that can be managed with a website plan. Creating a website plan saves you countless headaches down the road.

In this website planning guide, we walk you through planning, designing, and creating your first (or fifty-first!) website for success. Not only will this guide help you create the website you want, but it will also help build the website your customers desire .

How many articles or blog posts do you scan in a day or a week?

Be honest we all do it ...

43% of people admit to skimming blog posts. (source)

We've all taught ourselves to scan content and if it doesn't grab our attention, we're out of there - we bounce.

In a consumer-centric market of today, keeping your fingers on the pulse of your target audience is paramount. Companies live or die by their ability to tell a unique and engaging story. Content is the basic material used to mold and craft such a story, a basic fuel for the marketing engine. The aim is to deliver real value to the consumers and offer them handy, interesting information. The content must also be deployed and updated on social media on a regular basis, which is a logistical challenge.

"Cloud computing" is the current information technology phrase du jour… The challenge is that everyone has a different definition. As a metaphor for the Internet, "the cloud" is a familiar cliché, but when combined with "computing," or “hosting,” or “data sharing,” or “application,” the meaning gets more complex and less clear.  

As an app developer, the quality and usability of your product are the most important aspects in terms of getting your app in the hands of the most people. Fast iOS app approval also helps! Apple's thorough review process can be a frustrating experience unless you prepare in advance. In this post, we share some ways to help you get through the process easier.