Implementing a Modern Strategy
Before working with Modgility, CHT didn't have a modern website or any digital marketing strategies in place. They were struggling with getting inbound sales calls and opportunities.
When Jason and CHT first approached Modgility, they knew they had to start off doing things differently.
The best course of action when starting a journey with inbound marketing is understanding the customer's needs and wants and effectively communicating what your company does and how your solutions can solve problems.
Modgility conducted voice of customer research to help identify CHT's core buyer personas.
Using data gathered about their ideal customers, Modgility helped CHT establish their brand messaging, develop a new modern website, and coordinate email marketing, lead nurturing, and social media efforts.
These efforts helped establish CHT as a leader in their industry by better educating their customers. They saw a significant increase in sales calls and customers reaching out just in the first year of implementing a modern inbound strategy.
Over the years, Modgility has worked with CHT to fine tune their digital marketing strategies and has successfully continued to help CHT grow from a $2M company to a $6M company today.
Ultimately, inbound transformed the way CHT does business.