Ability With Agility

How Inbound Marketing Attracts and Nurtures Online Leads

by Barbara Robinson

May 1, 2012 7:00:00 AM

woman_computer_work_station Why inbound marketing? The true power of inbound marketing lies in its ability to not only stretch the top of your sales funnel (and pull people in), but also stretch the middle (get more to convert)", say Brian Halligan & Dharmesh Shah

It’s no mystery, digital engagement has fundamentally changed the way people research and purchase products and services. Empowered customers now begin the buying process on-line --- searching Web information sources and defining purchasing parameters/criteria well before connecting with a sales team.

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Topics: Inbound Marketing, Lead Conversion

Spring Fever: Inbound Marketing Conference 2012 and the Avengers

by Modgility

Apr 26, 2012 1:39:00 PM

avengersOkay, we're on the verge of summer and vacations. On a rainy, black-sky day in Northeast Ohio; it's easy to look toward what's ahead:

Arguably one of the most anticipated blockbusters of the summer, the Avengers debuts Friday, May 4th -- and Clevelanders' hype over last year's downtown whiz, bangs and bumps on location has escalated to a volatile frenzy. So much, that it's already arrived for rabid Facebook Fans.

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Topics: Marketing Conferences

PulseBeat: Tupac "Hologram", Web Design and SlideShare

by Modgility

Apr 20, 2012 11:17:00 AM

tupac-purported-hologram Amidst the throes of spring fever, we've been a bit cuckolded with agency and client season (sorry, Elmer).
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Topics: Review, Web Design

What Does It Take to Become a Social, Inbound Marketer?

by Barbara Robinson

Apr 18, 2012 11:43:00 AM

caines_arcade_smile Be Remarkable “Your job is to get them to talk about you, and to do that by being Remarkable in the first place” – Seth Godin

In the Digital Age, sustainable competitive advantage is effectively cultivated by getting found online via website, social media, blogs and mobile.

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Topics: Social Networking

Inbound Marketing Agencies Poised to Dominate Transmedia Experience

by Modgility

Apr 12, 2012 7:06:00 AM

transmedia_experiencesOne of the most alluring facets of the inbound marketing movement, fueled by our partner HubSpot in Cambridge (Massachusettes),

Is that often you can "Know" a concept without necessarily being able to articulate it in words. Our IT, programming and Web developer Mark Mutch and I recently mulled over that dichotomy: between understanding "content" implications of words, to "context" and the complex meaning or interpretation we rely upon to comprehend the world around us.

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Topics: Social Networking

What Do Social Media Marketers Need to Know?

by Barbara Robinson

Apr 10, 2012 7:00:00 AM

2012_social_media_marketing_industry_report_how_marketers_are_using_social_media Social Media Examiner's 2012 State of Social Media Marketing Industry Report provides compelling insights:

The social web is deeply seated in chronic change. New devices, multiple social networks, and mobile technologies have fragmented prospect touchpoints -- and communication channels, in ways that would have boggled marketers’ minds just a decade ago. 

Digital agility and finesse are an ongoing requirement. 

Attracting and connecting with prospects in new and socially relevant ways is now a business imperative. What do you think about Pinterest's displacement of LinkedIn's platform to #3 ranked social media platform?

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Topics: Social Networking

How Online Marketing Agencies Optimize Performance

by Barbara Robinson

Apr 4, 2012 7:00:00 AM

internet_minuteIs your agency poised to perform as a digital native? 

We, for the first time in history are reaching a point where the number of digital devices (phones, tablets, computers, etc.) equals the global population (7 Billion). By 2015 this amount will double. To illustrate this point further consider What Happens in an Internet Minute? Intel's recent infographic :

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Topics: Search Engine Optimization

How to Stratify Stellar Copywriting: Button Up with Keyword Research

by Modgility

Apr 3, 2012 11:27:00 AM

stratify_clever_copywritingAnyone who knows what they're talking about online will tell you that at some point, writing about what you've always known will saturate. 

Social media! Best customer-service! Content is King! SEO is dead!

Meh. 

It's like those who introduce themselves at events or networking watering holes like so: "I'm @suchandsuch on twitter!!! ... D-Did you get that?"

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Topics: Content Marketing, Business Blogging

How Social Engagement Creates Inbound Marketing Results

by Barbara Robinson

Mar 28, 2012 7:00:00 AM

mdnaPerhaps two of the most unlikely case studies for how brands and businesses use inbound social engagement are Madonna and Lady GaGa.

Whether people to people (P2P), business to business (B2B), business to consumer (B2C) or a "you name it" permutation -- the way we communicate and engage with one another on and offline is in the throes of a permanent realignment

Social media engagement is exploding. Facebook has over 845 million monthly active users. Twitter, which celebrated its sixth birthday last week (March 21, 2012) cited 140 million active users, and 340 million tweets per day (Mashable).

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Topics: Inbound Marketing, Social Networking

Remarkable Brands from Being, Not Doing (with Emerson and Sue Cain)

by Modgility

Mar 27, 2012 9:29:00 AM

victor_frankl_quote_susan_cain_quiet_postOne of my favorite Latin passages reads like this: "Esse quam videri." To Be, rather than to appear.

Be it individual or "personal" brands (as everyone likes to grapestomp) extended through agency and organizational brands -- human nature desires to have lasting significance. 

To be remembered for contributing something worthwhile and valuable. To be useful, and demonstrate vision or purpose in who we are and what we set our minds toward.

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Topics: Brand Strategy

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