Ability With Agility

Inbound Marketing Agency - INBOUND 2012 Quick Connect Guide

by Keith Gutierrez

Aug 28, 2012 9:37:00 AM

inbound 2012 logo finalINBOUND 2012 - Boston, MA - We're looking forward to being part of the world's largest gathering of inbound marketers this week at HubSpot's INBOUND 2012 conference. Whether you're new to inbound marketing, considering HubSpot for your business, or already using the inbound marketing software; this week should be an insightful look into what's to come in the industry. This quick connect guide will help you get connected with all the inbound marketing influential's at this year's event.

Read More

Topics: Marketing Conferences

Structure Marketing Announces Solution Partnership with Nimble

by Keith Gutierrez

Jun 21, 2012 8:30:00 AM

nimble_social_crm_logo
CLEVELAND, OHIO – We are pleased to announce our solution partnership with Nimble. Nimble is a Social Business Platform that combines relationship management and social engagement into an affordable web-based solution.  It integrates LinkedIn, Facebook, Twitter, Google, email contacts and conversations into one seamless, intuitive environment, empowering small businesses in today’s socially connected world to attract and retain the right customers.

Read More

Topics: Press Releases, Customer Relationship Management

Designing an Inbound Marketing Website with HubSpot

by Keith Gutierrez

May 7, 2012 8:45:00 AM

HubSpot CMS TemplatesDesigning a HubSpot website can dramatically simplify your overall marketing efforts. The HubSpot Content Management System (CMS) completely integrates your website, blog and social networks.

HubSpot's CMS further provides the tools necessary to convert targeted traffic into leads, and allows you to nurture leads until they are ready to become customers.

Read More

Topics: Website Redesign, HubSpot

How to Target More Leads and Customers with PPC Landing Pages

by Keith Gutierrez

May 2, 2012 6:54:00 AM

target_ppc_campaigns If you're paying for pay-per-click (PPC) advertising on a search engine platform such as Google Adwords, you're likely targeting thousands of key search terms that go to your home page or a few pages on your website.

You may want to reconsider this approach, which can be costly in the long run and yield minimal results.

Here's how you can target landing pages with PPC advertising campagins to convert clicks into leads and customers.

Read More

Topics: PPC Campaign, Lead Conversion

How Inbound Marketing Attracts and Nurtures Online Leads

by Barbara Robinson

May 1, 2012 7:00:00 AM

woman_computer_work_station Why inbound marketing? The true power of inbound marketing lies in its ability to not only stretch the top of your sales funnel (and pull people in), but also stretch the middle (get more to convert)", say Brian Halligan & Dharmesh Shah

It’s no mystery, digital engagement has fundamentally changed the way people research and purchase products and services. Empowered customers now begin the buying process on-line --- searching Web information sources and defining purchasing parameters/criteria well before connecting with a sales team.

Read More

Topics: Inbound Marketing, Lead Conversion

Spring Fever: Inbound Marketing Conference 2012 and the Avengers

by Modgility

Apr 26, 2012 1:39:00 PM

avengersOkay, we're on the verge of summer and vacations. On a rainy, black-sky day in Northeast Ohio; it's easy to look toward what's ahead:

Arguably one of the most anticipated blockbusters of the summer, the Avengers debuts Friday, May 4th -- and Clevelanders' hype over last year's downtown whiz, bangs and bumps on location has escalated to a volatile frenzy. So much, that it's already arrived for rabid Facebook Fans.

Read More

Topics: Marketing Conferences

5 Steps to Create an Editorial Calendar for Your Business Blog

by Keith Gutierrez

Apr 23, 2012 9:35:00 AM

compass imageCreating and maintaining a blog for your business is a great way to entertain and educate your audience with helpful information.

Blogs are a critical component of getting found in search engines, because content allows you to consistently create and publish value that is optimized for targeted search by consumers.

Read More

Topics: Business Blogging

PulseBeat: Tupac "Hologram", Web Design and SlideShare

by Modgility

Apr 20, 2012 11:17:00 AM

tupac-purported-hologram Amidst the throes of spring fever, we've been a bit cuckolded with agency and client season (sorry, Elmer).
Read More

Topics: Review, Web Design

What Does It Take to Become a Social, Inbound Marketer?

by Barbara Robinson

Apr 18, 2012 11:43:00 AM

caines_arcade_smile Be Remarkable “Your job is to get them to talk about you, and to do that by being Remarkable in the first place” – Seth Godin

In the Digital Age, sustainable competitive advantage is effectively cultivated by getting found online via website, social media, blogs and mobile.

Read More

Topics: Social Networking

Multi-Variant Landing Pages: Test Tips for Optimizing Lead Conversion

by Keith Gutierrez

Apr 16, 2012 7:05:00 AM

Landing Page OptimizationThe best plan for continuous lead generation improvement is to create multiple variations of landing pages.

Landing pages should focus on the greatest single user benefit your product or service can offer. Then, use that information to test and compare messaging that resonates best with your buyer persona.

Read More

Topics: Lead Conversion

Get Articles by Email

Subscribe by RSS