Ability With Agility

Business Blogging Basics for IT Professionals

by Gretchen Bulan

Apr 23, 2014 7:00:00 AM

business-blogging-basics3Everyone knows someone with a blog — a personal blog, travel blog, an industry blog, a business blog. There's even a dog with a blog, thanks to the Disney Channel!

In today's digital world, blogging can be a powerful marketing tool that's not just good for sharing photos of your pooch or distributing your company's product information. In fact, when it comes to business blogging, the focus should rarely be on you at all.

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Topics: Business Blogging, Technology Company Website

Questions to Ask Yourself For Website Preparation

by Hunter Liptrap

Apr 21, 2014 7:00:00 AM

the_thinkerIs your website struggling to gain traction with the community? It could be because it lacks direction. A goal. 

Take a second for website preparation and ask yourself what your company's marketing goals are for the year? Or do you even have any?

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Topics: Inbound Marketing, Website Redesign, Lead Conversion

Programming Tips for Your Mobile Contact Page

by Mark Mutch

Apr 18, 2014 7:00:00 AM

programming-tips-for-your-mobile-contact-pageAs you consider your strategy for optimizing your company website for mobile traffic, you have the opportunity to make a big impact by improving navigation with an adaptive mobile Contact Page. As an IT company, you can set the standard and show you are a technology leader by optimizing this page on your site.

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Topics: Mobile Marketing, Technology Company Website

Adding Bells and Whistles to Your Mobile Toolkit

by Gretchen Bulan

Apr 16, 2014 7:00:00 AM

5-must-have--mobile-marketing-tools1-1Let's admit it - Mobile technology is fun to use and can really resonate with your customers. Having high-tech tools as part of your marketing strategy also shows that your company is innovative and growing. As you develop or fine-tune your mobile strategy, start with a planned process with stated goals and then add some bells and whistles to grab attention and drive results!

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Topics: Mobile Marketing, Inbound Marketing

10 Reasons IT Companies Should Leverage Content Marketing

by Keith Gutierrez

Apr 14, 2014 7:00:00 AM

chess-match-largeBusinesses have been leveraging the "power of content" for as long as we can remember. In 2012, (CMI) created this awesome inforgraphic which provides a brief history of content marketing.

In the past, publishers would widely distribute content via channels such as TV, radio, books, magazines and newspapers. Notice that these channels still exists and are still leveraged by advertising today.

It's important not to confuse "advertising" and "content marketing" — although they have similarities, they provide different intent. "Advertising is designed to sell something whereas, using content for marketing purposes is designed to entertain, educate, inspire, and provide value to a specific audience; which could help someone further evaluate a product or service when making a purchasing decision.  

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Topics: Content Marketing

Site Design Stats to Bring You Out of the Stone Age

by Hunter Liptrap

Apr 11, 2014 7:00:00 AM

caveman_lego

I... have... an... IDEA!!

It's a rare revelation to have an idea that impacts history, like that of fire, but the internet was one of them. But now, if you're running your business with a website that was build in or around the year 2000, you may as well be in the stone age yourself.

To illustrate this point, here is a rock pile full of site design stats to bring you up to speed and into the New Age.

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Topics: Website Redesign

Know the Power of Your Website's Contact Us Page

by Mark Mutch

Apr 9, 2014 7:00:00 AM

power-of-your-websites-contact-us-page2Next to your home page, your website's "Contact Us" page may be the most widely accessed page by your site's visitors – or at least you hope it is.  Unfortunately, this page is also the most often ignored and least planned out. In fact, on many sites, it often appears as if it's added as an afterthought.

For new visitors to your site, the "Contact Us" page can be your ultimate conversion page.

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Topics: Transform Leads and Customers, Website Redesign

Fire Up Your Mobile Game Plan for 2014

by Gretchen Bulan

Apr 7, 2014 7:00:00 AM

fire-up-your-mobile-marketing-strategyAs mobile communications grow at a record pace in the U.S. and worldwide, there's no time like the present to develop or revamp your mobile game plan. A solid and comprehensive approach to mobile marketing will help your business engage visitors, generate leads and produce potential customers where they look the most.

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Topics: Mobile Marketing, Inbound Marketing

15 Website Redesign Tips For IT Companies

by Keith Gutierrez

Apr 4, 2014 7:00:00 AM

business-owner-looking-at-an-it-company-websiteAlmost every IT company has a website these days and many IT websites are nothing more than a digital brochure (sales pitch). These types of websites don't actually produce new business because they lack key components necessary to do so. This is a real problem for IT companies because your website should be your company's most valuable marketing asset. That's right, your main source for generating new leads and customers. But it's not, so how do make that actually happen?

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Topics: Website Redesign

How to Optimize Website for Mobile and Join the Party

by Hunter Liptrap

Apr 2, 2014 7:00:00 AM

rave_2By now you have probably heard about the craze that is mobile website optimization. If you haven't — well, there's a craze about optimizing your website for mobile devices.

So, now that everyone is on the same page, your first question is either, "Why should I do that?" or "How do I that?"

Without further ado, here is the answer to both those questions.

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Topics: Website Redesign

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