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HubSpot Data Hub Implementation for Clean Data, Accurate Reporting, and Confident Decisions.

Your CRM is only as strong as the data inside it.

If your records are duplicated, inconsistent, incomplete, or out of sync with other systems, you can't trust your reporting — and you can't scale your RevOps strategy.

We implement HubSpot Data Hub to automate data cleaning, enforce property governance, and create a consistent, reliable data foundation across Marketing, Sales, and Service.

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Who This is For

You need Data Hub if:

  • Your CRM is full of duplicates, incomplete records, or inconsistent formatting
  • Your reports show inaccurate numbers due to poor data quality
  • Your team manually fixes data issues every week
  • Integrations are syncing bad data or creating mismatches
  • Leadership doesn't trust the reports
  • Marketing, Sales, and Service all have different definitions of contacts or companies
  • You’ve invested in HubSpot but struggle to use it confidently

The Data Problem We Solve

Most revenue teams spend more time correcting data than using it.

Without clean, governed, automated data quality:

  • Attribution becomes unreliable
  • Sales reports don’t match marketing numbers
  • Customer records get duplicated
  • Lifecycle stages break
  • Sequences and workflows fail
  • Customer handoffs fall apart
  • Leadership loses trust in HubSpot entirely

Bad data = bad decisions.

Data Hub fixes this by creating a clean, governed, automated data foundation.

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What's Included

Your Data Hub implementation includes:

Data Audit & Property Governance

  • Identify duplicates, inconsistent formatting, invalid values
  • Create property governance (naming conventions, required fields, usage rules)
  • Align contact, company, and deal record structures
  • Fix misaligned lifecycle stages and pipelines
Data Audit & Property Governance

Automated Data Cleaning & Normalization

  • Standardize formatting (names, phone numbers, states, dates)
  • Normalize data (industry values, lead sources, job titles, etc.)
  • Remove junk records, spam, and non-op leads
  • Automate ongoing cleanup so issues don’t reappear
Automated Data Cleaning & Normalization

Deduplication System

  • Contact and company merge rules
  • Auto-deduplication workflows
  • Integration conflict resolution
  • Merge logic aligned with lifecycle priority
Deduplication System

Data Quality Dashboard

  • Overall CRM health score
  • Duplicate detection
  • Missing or incomplete data alerts
  • Integration error reporting
Data Quality Dashboard

Optional Add-Ons

Advanced Integrations

ERP, product systems, custom APIs
Advanced Integrations

Data Warehouse Sync

BI tools, Snowflake, BigQuery
Data Warehouse Sync

Enrichment + Segmentation

Clearbit, Apollo, ZoomInfo
Enrichment + Segmentation

Lifecycle Modeling

Revenue cycle tracking, expansion readiness
Lifecycle Modeling

Historical Data Migration

Moving from legacy CRM or multi-source unification
Historical Data Migration

Property & Governance Automation

This is where your Data Hub implementation delivers long-term value:

Field validation logic

Enforce required properties at the right stages.
Field validation logic

Automated value correction

Fix formatting, capitalization, and inconsistent values in real time.
Automated value correction

Data quality scoring

Identify which records need attention or enrichment.
Data quality scoring

Governance rules for cross-team consistency

Create one truth between Marketing, Sales, and Support.
Governance rules for cross-team consistency

This transforms HubSpot from a database into a high-quality RevOps data asset.

How it Works

Typical timeline: 9–12 weeks depending on complexity.

1

Data Audit & Diagnosis

Identify all issues: duplicates, missing values, inconsistencies, mapping issues.

2

Governance & Structure Setup

Define properties, naming standards, field types, required fields.

3

Automated Cleaning & Quality Workflows

Install ongoing rules, automations, normalizations, validation, and dedupe logic.

4

Reporting & Ongoing Monitoring

Dashboards, health scores, audit cadence.

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Expected Outcomes

With Data Hub implemented, you’ll have:

Clean, reliable data you can trust

Clean, reliable data you can trust

Accurate reporting across all hubs

Accurate reporting across all hubs

Faster Sales Hub + Marketing Hub adoption

Faster Sales Hub + Marketing Hub adoption

Consistent lifecycle and pipeline metrics

Consistent lifecycle and pipeline metrics

Less manual cleanup by your team

Less manual cleanup by your team

Leadership confidence in forecasts and dashboards

Leadership confidence in forecasts and dashboards

Data Hub is the foundation that makes your RevOps system scalable.

Pricing Guidance

Data Hub implementations typically range from:

$7,500 – $35,000+

Pricing depends on:

- Data volume
- Degree of duplication
- Number of integrations
- Governance requirements
- Automation complexity

Real Results from Real Clients

Discover how businesses are scaling smarter with our HubSpot RevOps strategies.

“The team at Modgility has been able to help us integrate our legacy ERP with HubSpot CRM to collect Sales data and insights that help us make better decisions. They also did a great job building our website and are currently developing a custom e-commerce platform for us as well.”
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Dean Payne

Bearing & Drive Systems

“The team at Modgility was able to integrate our ERP system, Quickbase, with HubSpot CRM allowing our Sales reps to be more efficient in their Sales activities and give management better insight into performance. Their attention to detail and customer service is outstanding! The ROI is obvious. Customers are seeing us as the leaders in our industry now.”
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Patrick Di Marco

Compliant Healthcare Technologies, LLC

“Modgility helped us determine the metrics and data required to set goals to be where our company wanted to be.”
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Jeannine Volchko

Lumitex

“With Modgility's guidance, inbound transformed my business, growing our sales revenue by 226% in less than a year.”
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Rob Palmer

Weed Pro

“Modgility’s strategies are comprehensive and effective, and I have nothing but praise for the whole organization.”
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Stewart Unsdorfer

Central HTG

“With Modgility's training and coaching, we have transformed our business, growing our sales revenue by 949% in less than a year.”
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Michael Wilhelm

Holladay Grace Roofing

Ready to fix your data problems for good?

Clean data powers clear decisions — and a scalable RevOps system.
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Add-ons to Expand your RevOps Systems:

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HubSpot Sales Hub Implementation

Pipeline visibility, rep accountability, forecasting accuracy, and deal velocity insights.

HubSpot Sales Hub Implementation
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Loop Marketing Implementation

.Marketing + Content Hub. Scalable marketing execution, AI-powered content production, and full-funnel attribution tied to revenue.

Loop Marketing Implementation
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HubSpot Service Hub Implementation

Customer journey visibility, retention insights, support performance tracking, and expansion readiness.

HubSpot Service Hub Implementation
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AI Coaching / Enablement

Equip your team to execute modern marketing and sales workflows using HubSpot’s AI tools — without adding headcount.

AI Coaching / Enablement